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Case Code: MKTG382
Case Length: 5 Pages 
Period: 2017   
Pub Date: 2018
Teaching Note: Available
Price:Rs.300
Organization : Heineken
Industry : Beverage
Countries : UK
Themes: Marketing Management/Organization Behavior
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Heineken: Worlds Apart!

 
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BACKGROUND NOTE

The Netherlands-based brewing company Heineken N.V. (Heineken), founded in 1864, owned more than 250 beer brands across the world. Some of these beer brands were Heineken, Sol, Tiger, Tecate, Red Stripe, Krušovice, and Birra Moretti. Heineken operated in Africa, the Middle East, Europe, the Americas and the Asia Pacific. For the year closing on December 31, 2017, the company’s revenues were € 21,888 million with 218 million hectoliters of beer sold during the year..

 
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